As published in Fox News, choosing the right online management firm for any business is a crucial step in developing a strong, positive online presence in a world where the internet is king.
If your ORM search starts where most people’s searches do, online, be wary of the many paid advertisements that come up first on a Google Search of the term. Companies that spend heavily on new customer acquisition do not always have the best record of putting time and effort into the customers that they already have. By scrolling a little further, and looking at the organic results, you can often find a better match and compare several companies that offer the desired services.
According to onlinereputationreviews.com, your internet searches on the ORM companies should not yield any major negatives, or at the very least, those negatives should not seriously outweigh the positives. If they do, then the company cannot even manage its own reputation online, and probably can’t help yours either.
You also want to be wary of the company’s promises. If they are pledging to “outsmart Google” or a quick fix to all your online reputation issues, keep looking. Google is constantly catching these so-called “black hat” SEO tricks and demoting search returns that don’t add real value. Ask questions about what the company does, and how they do it. If it sounds dodgy, it probably is.
The best thing is to find a company that understands that ORM is a long-haul proposition, and works to create a partnership between themselves and their clients. Challenges to your online reputation can constantly come up, and the best way to overcome them is by creating long-term strategies to deal with them, not quick fixes that sound good but don’t last. Google and other search engines look for value, you should too.
Finally, diversity is key. You may not know right now which of your online accounts will be most popular and need the most management six months from now. The right ORM firm will be able to evolve with you, and produce quality results as you need them.