Things are really starting to look up at Tidal, and Jay-Z has Desiree Perez to thank for this. She has become an incredible force at Tidal that has totally changed how this company is perceived.
What Desiree Perez seems to have noticed early on is that music streaming services are all about perception. Dez has been able to help Jay-Z build a music streaming service that people perceive as the best. This is what is driving the customer That is the thing that’s making more people leave the free sites like SoundCloud and Pandora to sign up for a premium fee based service like Tidal. Related story on templeofthecave.com.
Unlike previous people in positions of power at Tidal, Desiree Perez appeared to know the difficulty that came along with starting a fee-based music streaming service. She recognized instantly that it is harder to get people to pay for something that they can get for free. With this in mind, she made a effort to totally transform the way that Tidal went up against the competition.
She was able to negotiate some contracts and help Jay-Z build a crowd that was going to appreciate exclusive content. Many people were happy to know that she was in place to help Jay-Z restructure Tidal. She has had some cool ideas, and a lot of what she is doing is making people curious about this under dog music-streaming streaming service. Visit crunchbase.com.
Desiree Perez is aware that the competition is heating up, but she doesn’t spend a lot of time trying to look at what the competition may be doing. She has made it clear that Tidal is in a league of its own, and she wants to help Jay-Z run the company in that way. Desiree Perez is not stuck on focusing on what the other companies are doing.