He’s the Chief-Executive Officer and Chairman of a prominent Brazilian real estate development company. The company, JHSF Participacoes SA develops commercial and residential properties throughout the country. In Brazil, JHSF have a broad scope of completed projects, these include hotels, public housing and office buildings. Professionally, he’s also known as “Auriemo Neto.” Auriemo supports various real estate holdings within JHSF, such as administration of the largest shopping complex in the heart of Brazil’s financial district, the Cidade Jardim.
In addition to this prestigious shopping center, Auriemo Neto also introduced the most important retail collaboration in Säo Paulo, when he brought Jimmy Choo, Pucci and Hermes to the Cidade Jardim. Prior to this these prominent designers weren’t involved in the country’s retail industry. The deal was completed in 2009, but not one to “rest on his laurels,” in 2012 Auriemo successfully negotiated another deal to add R.E.D. Valentino and Valentino to the shopping complex. The succession of four top designer brands in a relative short span of time, demonstrates the importance of JHSF’s project development. It takes a keen and determined mind to pull off a feat never accomplished before in Brazilian retail history.
Auriemo is also a significant figure in the development of rather large, innovative residential complex. The Horto Bela Vista is the biggest amenities centered condominium complexes in Salvador. It is situated on 81 acres and features private elevators for each unit, a leisure spa area and its own shopping mall, the Bela Vista Shopping Center, the Colêgio Anchieta school and state-of-art residential buildings. Along with this, there’s a unique nature area that has 32 acres of lush green gardens.