Much of the corporate world is led by complex numbers and statistics that only trained professionals care to understand. Usually, when the corporate industry announces something, it’s explained to everyone by someone who’s trained to be an interpreter. The one thing that doesn’t need interpretation is the number of women beginning to lead corporations.
One of those leading women is Lori Senecal. Lori Senecal is currently the Global CEO of CP+B. CP+B created that position especially for Lori, and she’s taken to it quite well. She’s in charge of the company’s global growth. She also manages all of the firm’s international offices.
Shortly after joining the company in 2015, Lori began making an impressive impact. Very quickly, she got the attention of her bosses, who then began promoting her up the ranks. CP+B is now one of the most modern global ad agencies in the world with a local market flair.
Lori Senecal is renowned for her leadership skills. It was her efforts and talent that grew CP+B to its current global presence. Without Lori’s strong focus, the agency’s development wouldn’t have grown in the manner it did. It’s because of accomplishments like that that Lori Senecal was listed as one of the “Agency Executives to Watch”.
Within a year of joining CP+B, Lori brought the company some very high-profile clients, including American Airlines, Hershey, and Pay Pal accounts. She also won the Titanium Grand Prix for a Dominos-related ad she submitted at The Cannes Lions Festival. Check out Adweek to know more.
It’s hard to imagine the ad industry with Lori Senecal. She’s done so much, not only for CP+B but the industry. Although, CP+B does owe Lori for much of its current success; because of her innovative leadership, CP+B continues to satisfy its clients beyond belief.
According to NY Times, Lori Senecal’s career may have gotten a lot of attention working for CP+B, but it didn’t start there. Before joining CP+B, Lori was Global Chairman and CEO for KBS. Before that, she worked at the office of McCann Erickson.