The business startup culture in Brazil is growing rapidly. With the digital age in full swing, startup businesses are assuming a more prominent role in creating new jobs. Flavio Maluf, the president of Brazilian company Eucatex, details important information about the new entities.
What is a business startup? In a basic sense, it’s a small business in its early stages of existence. There is often the possibility of rapid growth and profits. They are often innovative and technology based.
Flavio Maluf notes that there are approximately 4,200 startups in Brazil. They are found in various segments such as; health, e-commerce, software as a service, and education. Maluf has cited the Brazilian Association of Startups for this specialized information. Flavio Maluf’s background as an entrepreneur gives him unique insight into startups.
Gama Experience is a technology school that develops curriculums needed by high-tech startups. They have highlighted several areas most necessary to startups. Mobile programming is at the top of the list. Mobile developers are in great demand with more and more consumers gravitating to mobile for their purchases. Business sales is another important area. Every step of the consumer experience is crucial, beginning with technical support. When service and sales are done right, customer satisfaction can often lead to great loyalty. Rounding out the list is digital marketing which seeks ways to foster strong customer relationships. It often involves identifying a problem and crafting content which reveals a timely solution.
Early in his professional career, Flavio Maluf was a mechanical engineer. Mr. Maluf has served in his current capacity since 1997 and is credited with modernizing and expanding the company. Eucatex employs over 3,000 people and exports goods to over 40 different countries. Doors, ceilings, floors and particle boards are among some of their products. Many are produced from Eucalyptus woods, which has led to a sustainability effort by Eucatex. They grow significant amounts of Eucalyptus to replace what they’re using. Under Mr. Maluf’s leadership, environmental sensitivity is apparent.
Flavio Maluf is also active in his local community. He offers up his time as a volunteer to local charities and also offers financial support.