When Adam Goldenberg first met Don Ressler, a person who would later be his business partner, both had sold their businesses to Intermix Media. While Adam was using his venture to source capital for other firms, Don was using his to advertise for Gaming companies.
Their collaboration led to the rise of various successful brands where they concentrated on implementing customers’ wants, fashion as opportunity and technology as a tool. Adam is reported to have dropped out of school at a young age, 15, to pursue his businesses and later joined Intermix Media, where he and Don had sold their businesses as chief operations officer (COO) and VP.
Solid foundation for success
Don’s experience in his previous business where he helped companies selling clothes gave him the inspiration to pursue fashion as his primary niche market. The two joined forces and formed a comprehensive online business that helped consumers of beauty and fashion products to access cheap and customized products. The company solved the biggest problem of facing difficulty when looking for latest fashion products that fit customer’s preferences. This led to the birth of JustFab and TechStyle which went ahead and became super successful.
After this venture, Adam and Don formed Fabletics, an online company that deals mostly with cheap and high-quality athletic clothes and other items. The company was established to solve the need for personalized style products, where they achieved it through the collection of customers’ information and preferences.
Solving problems using technology
Fabletics is a membership site that uses promotional offers to attract members and exclusive discounts one inside. Members also receive suggestions of clothing as per their preferences, this makes them feel more involved and part of the company. Fabletics deals in sleek moving leggings, bras, shirts and other items used mainly for athletics.
The company also enrolled help of co-founder Kate Hudson who is also an actress in marketing the athletics apparel. Through Kate’s help, the company had a mission of helping women embrace healthy living that culminates to having high personal self-esteem and accepting that each one of them has a unique beauty.
Fabletics emulated TechStyle values of designing clothing to reflect that the company accepts everyone as they are, whether oversize or slim. Due to this fact, Fabletics demand grew to have more than 1 million VIP members. The drastic growth made Adam and Don open physical shops all over the country, where they incorporated technology into helping customers shop easily and efficiently. Once a customer enters the store, he/she is automatically scanned and given shopping recommendations http://www.entrepreneur.wiki/Adam_Goldenberg