Over the course of the 21st-century, pet parents across the planet have been turning away from the pet foods created in a mass produced and processed fashion by some of the largest pet foods manufacturers in the world. Instead, the majority of pet parents are now seeking to find healthy foods for their family members who are often seen as just as important as their human counterparts; finding the highest quality pet foods have become a major part of the needs for the majority of pet parents who are turning to smaller manufacturers in droves.
A high-quality option for many pet parents to take is to sample the natural foods created by Purina’s Beneful brand. Beneful was launched with the unique name translated into English as “full of goodness”, a meaning that can be seen in the love and care taken to make sure each and every product produced has its basis in the dedication of the workers producing Beneful commercial on a daily basis. Beneful has always looked to place pets at the heart of the work being completed by the brand including the advertising materials produced, which have been created to attract dogs themselves to TV spots and billboard adverts.
Natural products have proven a success for the Purina brand as their Beneful line of products is now the fourth best selling in the world with annual revenues reaching more than $1.5 billion. Keeping dogs across the U.S. as happy and healthy as possible is a major motivation for the Beneful dog food brand as the company has even created a “Dream Dog Park Contest” that rewards one park each year with a $500,000 renovation for local dogs to enjoy.