Don Ressler is an e-commerce and tech entrepreneur who is the founder and co-founder of a string of highly successful business ventures in the U.S., with the first major one being Intelligent Beauty. Additionally, Ressler formed Alena Media alongside his friend, business partner and Chief Executive Officer of Intermix Media, Adam Goldenberg. Alena Media was later bought by News Corp in 2005, leaving the partners free to pursue other opportunities with one of their main focus areas being fashion.
Don Ressler’s Path to Success
FitnessHeaven.com, Ressler’s website, was bought by Intermix in 2011. By that time, he had managed to do well collecting funding for a number of online companies. That played a big role in inspiring him to venture into the fashion business. Ressler and Goldenberg met and became close friends and, in 2006, the duo co-founded Intelligent Beauty, an e-commerce company, alongside other successful brands. It was due to their involvement in growing these brands that they started to brainstorm on a novel way to shop online.
The birth of Fabletics
Don Ressler and Adam Goldenberg teamed up once more in 2013 alongside Kate Hudson to launch Fabletics, a subscription retailer specializing in women’s sportswear and accessories. It was as a result of the pair noticing a gap within the active wear market. While there were numerous luxury brands available, none of them provided stylish and high quality apparel at affordable prices. However, Fabletics supplies the market with a range of all-inclusive brands that are affordable to all. Don Ressler said that the ten million members who signed up to Fabletics is sufficient proof of the fact.
Launch and Funding of JustFab
In 2010, Ressler and Goldenberg founded JustFab, a company that offers its members a personalized shopping experience and provides a range of jewelry, shoes, denim clothing and handbags. Kimora Lee Simmons joined the company in 2011 as its president and creative director. JustFab received initial funding to the tune of $33 million in 2011 through its subsidiary, Techstyle from the U.S. venture capital firm Matrix Partners. A year later, JustFab received a second round of funding worth $76 million from Matrix Partners, Rho Ventures, Intelligent Beauty and Technology Crossover Ventures. That allowed the company to carry out rapid expansion in Canada, Germany and the U.K. In 2016, the company was successfully rebranded to Techstyle Fashion Group, to reflect Ressler and Goldenberg’s blending of fashion and technology.